Why hire me?

With decades of experience and a proven track record of hundreds of successful projects throughout my career, I will find the best ways to leverage concepts and visual elements to reach your audience and build your brand. The results are well-crafted & integral components of an effective communications strategy, crucial for staying relevant and growing your business in a crowded marketplace.

What kinds of clients do I work with?

My work is not industry-specific – I work with a wide range of businesses including corporations like Abbott Diagnostics, Magnolia Medical Technologies & Baker Hughes, higher education (Syracuse University & Penn State), as well as start-ups, non-profits and entrepreneurs.

Every client is unique and my approach is always completely tailored to their specific needs.

What is my process?

STEP 1:

It starts with a consultation so that I can learn everything I need to know about your business and market niche. Through a collaborative (and fun!) process we define and refine what you need within your timeframe and budget. There is no “one size fits all” solution – my efforts are specific to my clients’ initiatives and goals.

STEP 2:

I provide a detailed Scope of Work proposal so you will know exactly what to expect before the design process begins. The creative work may be simple & straightforward or may be more conceptual and multi-faceted.

STEP 3:

The work begins! You end up with deliverables for print and digital that engage your audience, support your brand & enable your business to succeed.

What about timeframes and schedules?

Timeframes are discussed and agreed upon at the beginning of the process. I take pride in meeting my client’s needs and working with their schedules so that the process is seamless and stress-free.